SFW'13 Partners More then just support

Sponsors and Partners

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• SFW Partner

  Sri Munawwarah Design

  Creating a family legacy

  One of the trailblazing companies in local Muslimah fashion industry is Munawwarah, started in 1992 by Datuk Tuan Hasnah Tuan Yusoff.

  A family business built from scratch, the company has grown from strength to strength and, even with the influx of traders selling Muslim clothing, Munawwarah still holds its own.

  "It has been a journey of 23 years for me and my family. We built the business together — we grew together and enjoyed our success and suffered without money together," she says at an interview.

  "We were the first boutique specialising in Muslimah wear then. The rest of the traders were just selling haj and Muslimah clothes on the side, alongside their other regular clothing," she says. From Kota Baru, Kelantan, Hasnah says she has been a "fan of fashion since young".

  At 43, she started Munawwarah as a home business before moving into a shoplot in Taman Tun Dr Ismail.

  "I am now 65, past the age of retirement!" she says. "This legacy will go to my daughter Haslina Mohd Ali. She has been with me in this business for a long time. She joined me two years after I started and I have trained her to take on the business."

  GENERATION TO GENERATION

  Haslina is now Munawwarah director of marketing and corporate communications.

  "Haslina is now in her 40s, and it is her time to lead. She also has five daughters and she is getting the eldest involved in the business too. The business development and the transfer between generations is organic."

  The stores

  MUNAWWARAH outlets are at 31 & 33 Jalan Tun Mohd Fuad 3 (03-7727 0244) and 14-16 Persiaran Zaaba (03-7726 7244), both in Taman Tun Dr Ismail, KL.

  Trailblazer of Muslim fashion

  • Munawwarah is founded by Datuk Tuan Hasnah Tuan Yusoff in 1992 in Taman Tun Dr Ismail, KL ( Malaysia).
  • A pioneer in Muslim lifestyle apparel, its products range from women's wear to menswear, haj and umrah apparel and accessories.
  • It also specialises in consultation and support for Muslim lifestyle and Muslim wear including consultation on image and fashion, haj and umrah wear, tudung and hijab styling and fundamentals of daily Islamic fashion.
  • The Munawwarah men's collection includes shirt, baju Melayu and jubah.
  • Sporting bold and vibrant colours, Munawwarah Kids offers baju kurung or baju Melayu, dresses and mini jubah. Sizes are available from two years old and above.
  • The brand has also extended its business to homeware products like kitchenware, rugs and vases and even wedding gifts.
  • Take off your shoes before entering its outlets for a comfortable shopping experience and a sense of homeliness.
  • The company engages women and single mothers from Temerloh, Pahang to sew its clothes.