One of the trailblazing companies in local Muslimah fashion industry is Munawwarah, started in 1992 by Datuk Tuan Hasnah Tuan Yusoff.
A family business built from scratch, the company has grown from strength to strength and, even with the influx of traders selling Muslim clothing, Munawwarah still holds its own.
"It has been a journey of 23 years for me and my family. We built the business together — we grew together and enjoyed our success and suffered without money together," she says at an interview.
"We were the first boutique specialising in Muslimah wear then. The rest of the traders were just selling haj and Muslimah clothes on the side, alongside their other regular clothing," she says. From Kota Baru, Kelantan, Hasnah says she has been a "fan of fashion since young".
At 43, she started Munawwarah as a home business before moving into a shoplot in Taman Tun Dr Ismail.
"I am now 65, past the age of retirement!" she says. "This legacy will go to my daughter Haslina Mohd Ali. She has been with me in this business for a long time. She joined me two years after I started and I have trained her to take on the business."
Haslina is now Munawwarah director of marketing and corporate communications.
"Haslina is now in her 40s, and it is her time to lead. She also has five daughters and she is getting the eldest involved in the business too. The business development and the transfer between generations is organic."
MUNAWWARAH outlets are at 31 & 33 Jalan Tun Mohd Fuad 3 (03-7727 0244) and 14-16 Persiaran Zaaba (03-7726 7244), both in Taman Tun Dr Ismail, KL.
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