Choosing a good beauty brand name can feel like a daunting task, but it boils down to a few key principles. Firstly, your brand name needs to reflect your unique selling point and the essence of your brand personality. Also, a good beauty brand name should be easily pronounceable and memorable. It's crucial to research the market to avoid names similar to existing brands, and always verify the name is available for legal use and domain registration. Lastly, ensure the name resonates with your target audience, as it's their connection to your brand that ultimately matters.