How to sell other makeup brands in your own store?

In my latest blog post, I've shared some key strategies for selling other makeup brands in your own store. Firstly, it's crucial to research and understand the brand ethos, quality, and appeal of the products you're planning to stock. Secondly, integrating these brands into your marketing and promotional activities can help drive sales. Providing in-store experiences such as product demonstrations or makeovers can also boost interest and consumer engagement. Lastly, remember to train your staff about these new products so they can effectively communicate their benefits to customers.